OUR MISSION

SOOPERFOOD isn't a trendy product. Originally working as a brand developer, I established the superfood concept in Germany and much of Europe back in 2009, at a time when all the trendy brands didn't even exist yet. We developed private labels and supplied various bold distribution lines and renowned manufacturers, including major muesli brands, with semi-finished and finished products. Always with our own developments, always plant-based, always without added sugar, always with superfoods, and always with the goal of finding new ways and approaches to promote a healthy, plant-based lifestyle. The insights from this work gave rise to a deep desire for the consistent implementation of further ideas in a suitable environment. But I didn't just want to develop a new brand; I wanted to realize an idea. An idea that, on the one hand, seeks out the legacy of traditional recipes and forgotten foods, and, on the other, supports people in transforming their lives and optimizing their well-being with the natural properties of selected foods, especially so-called superfoods. Completely detached from the question of whether these were cultivated or wild plants. I founded my current company in Hamburg, which would later take on the name of our brand, SOOPERFOOD. The idea behind it is simple yet profound. It describes a world in which everyone can enjoy life to the fullest. Because I firmly believe that nature provides everything we need for a healthy, fulfilling life if we use it respectfully and know how to preserve it for ourselves and our children. By caring for people and the environment and assuming ecological responsibility.

LIVING HEALTHY. EAT PLANTS.